A few years and several billion dollars of ad spending into the era of Facebook marketing, it's getting clearer what it's all about for big, established brands -- a loyalty program rather than a customer-acquisition tool.Research by DDB Worldwide and Opinionway Research finds 84% of a typical brand' ...

If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."The reward, which went to select members o ...

Social-media agency SocialCode is the latest firm to try to calculate the value of a Facebook fan as part of a new study. Their verdict: about $10 per "fan," assuming a constant cost-per-click of $1.Looking at more than 5 million Facebook ads placed by over 50 clients (spanning verticals, but mostly ...

Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of Latin music's big night. Dunkin' Donuts is the exclusive coffee provider of "Noche de Est ...

Social publishers urge brands to be 'more human.  The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton made news on the topic last week, and the discussio ...