CVS/pharmacy is aiming to drive downloads of its Android application with a promotion that loads the company’s app on devices in exchange for consumers signing up for two-year contracts. The promotion is only available online and consumers can sign-up for the program at http://www.cvs.com/smartpho ...

A July 2012 survey of Facebook users in the US by social commerce service provider 8thBridge found that while a substantial number of respondents did not share info about products at all on social media, those who did were heavily predisposed to doing so on Facebook. In fact, 63% said they used Face ...

The Restaurant Social Media Index (RSMI) recently reported that 139.3 million unique U.S. consumers are connected to at least one restaurant brand on social media, according to fourth quarter 2012 data.The data also revealed new Top 250 Brand Rankings, with McDonald's grabbing the No. 1 spot from St ...

Internet penetration has leveled off in the U.S., but among the 79% of Americans who are online, more are accessing the Internet daily and for longer periods and interacting with brands more, according to a new study.The increased usage is good news for marketers: Some 45% of people on social networ ...

A few years and several billion dollars of ad spending into the era of Facebook marketing, it's getting clearer what it's all about for big, established brands -- a loyalty program rather than a customer-acquisition tool.Research by DDB Worldwide and Opinionway Research finds 84% of a typical brand' ...

If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."The reward, which went to select members o ...

Social-media agency SocialCode is the latest firm to try to calculate the value of a Facebook fan as part of a new study. Their verdict: about $10 per "fan," assuming a constant cost-per-click of $1.Looking at more than 5 million Facebook ads placed by over 50 clients (spanning verticals, but mostly ...

Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of Latin music's big night. Dunkin' Donuts is the exclusive coffee provider of "Noche de Est ...

Social publishers urge brands to be 'more human.  The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton made news on the topic last week, and the discussio ...