The following are examples of how brands are reaching new audiences through social partnership marketing.
Mashable establishes brand affinity with 21 million young adult Pringles fans
Android Smarphones reaches 1.2 million mobile gamers with Tapjoy
POWERADE reaches 240,000 active gym members with 24 Hour Fitness
Android reaches 3.5 million families and young adults with Applebees
Jell-O Reaches 213,000 Highly Targeted Homemade Dessert Fans With Cool-Whip
Android Smartphones reaches 2.4 million families with IHOP
MIO ENERGY appeals to 4.8 million Slurpee fans
Bacardi Reaches 7.2 million bar-fare sports fans with Buffalo Wild Wings