The following are examples of how brands are reaching new audiences through social partnership marketing.

Mashable establishes brand affinity with 21 million young adult Pringles fans

Android Smarphones reaches 1.2 million mobile gamers with Tapjoy

POWERADE reaches 240,000 active gym members with 24 Hour Fitness

Android reaches 3.5 million families and young adults with Applebees

Jell-O Reaches 213,000 Highly Targeted Homemade Dessert Fans With Cool-Whip

Android Smartphones reaches 2.4 million families with IHOP

MIO ENERGY appeals to 4.8 million Slurpee fans

Bacardi Reaches 7.2 million bar-fare sports fans with Buffalo Wild Wings