We are driven by a passion for creating value through the development of mutually beneficial relationships between like-minded companies, their products and their brands. We believe in the power of brands, and in the mutual benefits that are unlocked when the right brands work together in the right way. We also believe that digital marketing has created powerful new opportunities for partnership-oriented marketers to drive mutual business results more efficiently than ever…and that excites us!
An accomplished marketing executive, Jeff is best known for bringing like-minded brands together to create significant new business value. Jeff’s focus on integrated, digital and partnership marketing over the past two decades has led him to launch the first digital partnership marketing agency based on the simple belief that every brand is now a network.

Prior to launching BRANDFAN, Jeff was Vice President of Business Development and Strategy at The Marketing Arm (an Omnicom social media marketing agency), where he opened an office in New York and spearheaded business development efforts from new clients while working across a portfolio of existing client businesses including Frito-Lay, NBC/Universal, Blue Diamond Almonds, Starz Entertainment, A&E Networks, Gerber. Jeff also started-up and managed the Partnership Marketing Group within Eastwest Marketing Group where he developed partnership marketing strategies, plans and programs for Universal Studios, Kraft Foods, Post Cereals and Bally Fitness among others. Earlier in his career, Jeff founded and managed Performance Marketing Communications where developed and managed partnership and sponsorship marketing for Diageo, Wells Fargo, NASCAR and Hawaiian Tropic. Jeff has also held several senior level agency positions in strategic planning, concept development, partnership marketing and account management working with top marketers across a variety of industries including CPG, retail/ecommerce, travel/hospitality, mobile, technology, sports and entertainment.

Jeff is recipient of several professional awards and is recognized as a leading industry expert. Jeff has a Marketing and Business Administration degree from the University of Maryland.