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Microsoft’s Bing, Skype and Surface partner with ABC on ‘Born to Explore’ for virtual field trips

Microsoft’s Bing, Skype and Surface partner with ABC on ‘Born to Explore’ for virtual field trips

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Microsoft's Bing, Skype and Surface are partnering with ABC television’s “Born to Explore” team to help families discover the world with the help of technology.“Born to Explore” takes students on educational journeys called "virtual field trips". And on Saturday’s episode, you’ll see s ...
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The New Era of Strategic Brand Partnerships

The New Era of Strategic Brand Partnerships

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According to the Havas CES 2016 report, we will increasingly see more companies working together across widely different marketplaces is a reminder of the new bridges that brands must be looking to build going forward. Inevitably these invite new approaches.According to the report, with Ford working ...
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Facebook Draws More Young Prime-Time Viewers Than Major Networks

Facebook Draws More Young Prime-Time Viewers Than Major Networks

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Facebook Inc. (FB), the largest social-networking company, attracts more 18- to 24-year-old people during prime-time viewing hours than any of four major television networks, a study from Nielsen found.Fifty percent of television and computer users in that age group will access Facebook between 8 p. ...
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Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

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AgoraPulse has released its monthly "barometer" measuring Facebook page metrics across nearly 5,000 pages and 168 industries. The data for July showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4. ...
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Facebook Brand Fans More Likely to Recommend, Buy Products

Facebook Brand Fans More Likely to Recommend, Buy Products

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Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwi ...
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Burger King Launces App with Android Smartphones Marketing Partnership

Burger King Launces App with Android Smartphones Marketing Partnership

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Global fast food restaurant chain Burger King has a new smartphone app available for Android users, and the company is running a special offer to promote its release. Burger King wants its customers to use its new branded mobile app for Android, and so the fast-food company is givin ...
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People have more brands as friends than ever on Facebook

People have more brands as friends than ever on Facebook

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39 % of us interact with brands regularly or all the time, with the rest doing so occasionally (33 percent) or hardly/never (28 percent), according to the latest edition of The Curve Report from NBCUniversal Integrated Media. Clearly, brands could stand to do more to keep consumers interested; the c ...
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What Are Brandfans (Really) Worth?

What Are Brandfans (Really) Worth?

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Studies analyzing the value of Facebook fans, like this one from Syncapse, have been attracting lot of attention recently.The primary results of that study were that Facebook brand fans are:80 percent more likely than non-fans to be users of a brandSpend 43 percent more than non-fans in respective ...
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The Value Of A Facebook Brand Fan

The Value Of A Facebook Brand Fan

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When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But brand marketers are sobering up and asking hard questions about  the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a F ...
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